Weathering Challenges Together, Creating a Brighter Future | Big Bird Industrial Celebrates Its 25th Anniversary

On October 15, 2026, Harbin Big Bird Industrial Co., Ltd. celebrated its 25th anniversary under the theme “Weathering Challenges Together, Creating a Brighter Future.” The celebration brought together employees from across the company to reflect on its development, recognize the people behind its achievements, and look ahead to its next stage of growth.

From its founding in Harbin in 2001 to its transformation into a publicly listed industrial technology company, Big Bird Industrial has continued to evolve through technical innovation, practical execution, and the collective efforts of its people. As the company enters a new strategic phase, its focus remains on advancing industrial precision cleaning and machine vision inspection while expanding its presence in international markets.

1. Twenty-Five Years of Growth: From Spring Bird to Big Bird

The anniversary celebration opened with congratulatory videos from different departments, followed by a commemorative film documenting the company's development over the past 25 years.

The film traced the company's journey from its early beginnings in 2001 through successive stages of growth, technological progress, and business expansion. What began as a small entrepreneurial venture in Harbin gradually developed into a group comprising a parent company and subsidiaries, with nearly 500 employees and a listing on the Beijing Stock Exchange.

The company's story began under the name Spring Bird, founded by Mr. Li Pengtang. Starting from the ground up, the team built its technical capabilities and market presence step by step, eventually evolving into the Big Bird Industrial of today.

Over the years, the company has expanded beyond its original cleaning-agent business into intelligent industrial cleaning equipment and AI-powered machine vision inspection. This evolution reflects a continued commitment to responding to changing manufacturing needs and creating long-term value for customers.

2. Corporate Culture 3.0: Building a Shared Direction for the Future

A major highlight of the celebration was the official launch of Big Bird Industrial's Corporate Culture 3.0, presented by Wang Daliang, Deputy General Manager.

Building on the company's established principles and accumulated experience, the updated framework retains its existing mission, vision, business policy, corporate spirit, and 6S management practices while introducing new elements to support the company's next phase of development.

Key updates include:

• A new core value: “Innovate Together with the Times,” emphasizing continuous innovation in response to technological and industrial change.

• A new brand slogan: “I clean, I see, I run my way, Beyond 2030.”

• Expanded principles for action: Guidance covering the two 3S principles, the Three Actuals philosophy, the Three No's of Quality, and the company's All in AI intelligent transformation strategy.

• A deeper interpretation of the corporate logo: Six layers of meaning were explained to connect the company's identity with its values and long-term direction.

Corporate Culture 3.0 is intended to provide a shared framework for decision-making, collaboration, quality management, and innovation as Big Bird Industrial advances toward its 2030 strategic objectives.

3. Employee Stories: The People Behind the Company's Progress

Seven employee representatives from different departments and the company's machine vision subsidiary, Huanaishi, shared their personal experiences during the event.

Their stories reflected different stages of the company's development. Long-serving employees described witnessing the company's journey from its early entrepreneurial years to its listing on the Beijing Stock Exchange. Newer team members shared their experiences of joining the organization and contributing to its continuing transformation.

Although their backgrounds and career paths differed, the speakers shared a common theme: the company's progress has been built through the dedication, collaboration, and accumulated experience of successive generations of employees.

Their reflections brought a personal dimension to the anniversary, highlighting the people whose daily work has helped shape Big Bird Industrial's capabilities and culture.

4. Chairman's Address: Advancing Toward the 2030 Vision

Li Pengtang, Chairman and General Manager of Big Bird Industrial, addressed the gathering by reflecting on the company's 25-year journey with gratitude and renewed determination.

He reviewed the company's business development, outlined its 2030 strategic plan, and reaffirmed its direction toward a dual-growth model driven by industrial precision cleaning and machine vision inspection.

He also called on employees to approach the next stage with a reset mindset: recognizing past achievements while remaining open to new challenges, new ideas, and continued improvement.

Addressing younger colleagues, he said:

“It is your time, run your way beyond 2030.”

He then broadened the message to the entire organization:

“It is our time, our way together.”

These words captured the spirit of the anniversary theme. The next stage of development is not the responsibility of one generation or one department alone, but a shared undertaking that calls for commitment, collaboration, and a strong sense of purpose.

5. Two Growth Engines: Industrial Cleaning and Machine Vision

Big Bird Industrial's business has developed from its original focus on industrial cleaning agents into a broader portfolio that includes intelligent cleaning equipment and AI-powered machine vision inspection.

The company's machine vision subsidiary, Huanaishi, focuses on intelligent visual inspection technologies and is positioned to support the development of a second growth engine.

Together, these businesses address complementary needs in modern manufacturing. Industrial cleaning helps control residual contamination and prepare components for subsequent processes, while machine vision inspection supports dimensional measurement, defect detection, and assembly verification.

This dual-business strategy provides a foundation for continued product development and broader customer engagement across automotive manufacturing, new energy applications, and precision industrial production.

The company's listing on the Beijing Stock Exchange marked an important milestone in its development. However, Big Bird Industrial views this achievement as a starting point for further progress rather than the end of its journey.

6. Looking Beyond 2030: Strengthening China and Expanding Globally

At its 25th anniversary, Big Bird Industrial reaffirmed its commitment to strengthening its domestic market position while accelerating its international expansion.

The company's long-term ambition is to achieve its 2030 objective of becoming “No. 1 in China and a global leader” in its targeted industrial fields.

Progress toward this goal will depend on continued investment in technology, product quality, manufacturing capabilities, and customer service. It will also require the company to adapt its solutions to the needs of international manufacturers and build stronger connections with customers and partners around the world.

The anniversary therefore represents both a moment of recognition and a renewed commitment to the future: bringing China's industrial cleaning and intelligent inspection technologies to a broader global market.

7. Celebrating the People Who Make Progress Possible

The celebration concluded with a group birthday celebration for employees born in October, adding a warm and personal moment to the formal anniversary program.

Throughout the event, the company's message of gratitude extended to customers who have placed their trust in its products and services, business partners who have worked alongside the company, and employees who continue to contribute across different roles.

Big Bird Industrial's corporate spirit—Pioneering, Pragmatic, Continuous Improvement, and Sharing—reflects the principles that have guided its development.

The company's achievements are the result of many years of collective effort: experienced employees who have dedicated decades to their work, as well as new colleagues bringing fresh perspectives and energy to the organization.

Conclusion: Twenty-Five Years Behind Us, A New Journey Ahead

Twenty-five years of progress have established a strong foundation for Big Bird Industrial's next stage of development. From its beginnings as Spring Bird in Harbin to its current position as a publicly listed industrial technology company, the organization has continued to adapt, expand its capabilities, and pursue new opportunities.

As it moves forward, Big Bird Industrial will continue to uphold its corporate spirit, put its updated Corporate Culture 3.0 into practice, and work toward its 2030 strategic goals.

Through technological innovation, disciplined execution, and a commitment to quality, the company aims to create greater value for customers and society while advancing industrial precision cleaning and intelligent inspection.

Weathering challenges together, creating a brighter future. Beyond 2030, Big Bird Industrial will continue moving forward with its employees, customers, and partners.

Big Bird Industrial was formerly known as Harbin Shimada Big Bird Industrial Co., Ltd.